Christoph Liebers GmbH & Co. KG – a line defines the slight difference. In 1975, when Mr. Christoph Liebers started his freelancing career, due to the non-competition clause as a result of merger, he managed to win a judicial competition procedure for the right to bear the name.
The judges gave permit to use his family name with the trade name only if the first name is highlighted with a line. Christoph Liebers saw this firstly as a burden but quickly became a trademark. Nowadays, this line is the main difference with competitors. It stands for quality, precision and perfection for all products of Christoph Liebers GmbH & Co. KG. This is how a line makes and defines the slight difference at the same time.